Using Twitter is becoming more relevant than ever.


When people or your prospects are on Twitter, they are primarily in a discovery mindset. Your brand has the potential to make a lasting impression.

Want to get more out of Twitter but aren’t sure where to start? We have put together the best tips and tactics for creating an engaging Digital Marketing and Twitter strategy.

What does this mean for businesses?

Twitter’s greatest strength for business may well be in its relationship-building power, but not limited to this alone. The micro-blogging site helps firms:

  • Get more prospects
  • Close more deals
  • Be the expert in your industry.
  • Meet industry experts
  • Stay ahead of industry trends.

Business-to-business usage of Twitter continues to grow. According to a study, 80 percent of business-to-business marketers use Twitter to distribute content.

Twitter posts serve as your business conversation starter or springboard to action, capturing partners’ attention and pointing them to further resources.

5 Compelling Reasons to use Twitter

Keeping in mind these industry trends, a small business should use this micro-blogging site to promote, connect, and brand their business.

If you are still not decided, please find below more compelling reasons to use Twitter for your business:

1. Connect with customers

Twitter is an ideal customer service platform. You can connect with your customers by posting tweets that interest your audience and reading and responding to your customers’ tweets. Through Twitter, you can encourage your customers to share feedback on your recently launched products and services. More interestingly, you can also create Twitter surveys to get instant feedback from your audience. You can also use Twitter to proactively promote company events and engage with your customers and prospects in real-time.

2. Branding for your business

Branding your business on Twitter can be highly effective for a small business looking to spur growth. Companies have found Twitter a veritable gold mine for getting their messages to the masses and interacting with customers. You can use Twitter to announce new products and services. If you are trying to position yourself as a thought leader, Twitter is a great way to showcase your industry expertise.

3. Market your business

Much has been publicized about how big companies like Dell, Starbucks, and Comcast use Twitter to market their products and answer customers’ queries. But today, small businesses are also increasingly using the free micro-blogging service to promote their products and services.

Depending on your business, Twitter could be one of the most successful weapons in your Internet Marketing arsenal. Done right, Twitter Marketing can lead to positive exposure for your business.

4. Keeping Tabs on Your Competitors

Tracking competitors make good business sense. Monitoring your competitors regularly and analyzing and getting insight can help refine your company’s market position.

5. Increase sales

Twitter is an ideal tool for increasing sales. One of the best ways to directly increase sales with Twitter is to announce and give out information about deals and sale items. More interestingly, Twitter can also be used for time-bound promotions (flash sales), offering customers a significant discount on your products or services.

How To Use Twitter for Business?

Are you planning to use Twitter as a part of your social media marketing?
Are you ready to jump into the Twitter pool?
Are you trying to give your business the extra edge?

Consult  ATI, your local IT partner,  to help you create twitter strategies to market and spur growth in your business.