Mobile and touch screens are revolutionizing gaming!

“The scale that served us so well in building and delivering the leading social gaming service on the Web is now making it hard to successfully lead across mobile and multiplatform, which is where social games are going to be played.

These moves, while hard to face today, represent a proactive commitment to our mission of connecting the world through games.”- Mark Pincus, Founder and CEO, Zynga

This note prompted the layoff of 18% of Zynga’s employees. We felt sorry for those employees getting pink slips. However,  we need to read between the lines. Pincus said in his note, “Mobile and touch screens are revolutionizing gaming.” And this move represents, in his words,” a proactive commitment to our mission of connecting the world.”

Close on the heels of Internet Trends Report 2013 just a couple of days back, this layoff validates the point that mobile is invading our lives and how substantially. The report has categorically highlighted that Mobile usage is expanding rapidly.


The recent Gartner report sees a rise in the mobile and smartphone market.

Another  Study done by Canalys’ App Interrogator Research says app downloads across the four stores – Apple’s App Store, Google Play, the Windows Phone Store, and BlackBerry World  – climbed 11% in Q1 2013 worldwide over the Q4 2012 total, while direct revenue from paid-for apps, in-app purchases and subscriptions combined grew by a slightly more modest 9%. Combined, downloads from the stores totaled more than 13.4 billion, and revenue reached $2.2 billion (before revenue sharing is taken into account).

Mobile Phones: The Device of Our Daily Life

So, business owners, mobile phones, tablets, and smartphones are increasingly becoming the Device of our daily life. Smartphones are the new digital hub for a growing percentage of consumers, while tablets are starting to rule the personal computing landscape at home and work. Mobile devices are fast becoming a  catalyst for spontaneous interactions and commerce in the physical world.

Our mobile experts and analysts at ATI feel that mobile is not just another channel. Still, it offers an ample opportunity to connect with your customers and leverage your business. In the modern world,  mobile apps have supplanted dedicated devices. And the reason is simple:

 Why own five products for five different purposes when you could own one smartphone or mobile with five million purposes?

We feel our B2-B and B2C customers should plan investments for mobile applications. The burgeoning functionality and utility are behind the growth of smartphones and mobile products. New mobile devices and applications are fast becoming the primary digital connection to your customers.