Does your business have a blog? Are you looking to generate more business with blogging?
B2B Blogging is an essential element of your overall marketing strategy, which paves the path to sales and eventually helps you in sales funnel conversion.
Acknowledging the fact, Irene Hutchinson, Marketing Director at ATI, says, “To increase conversions and drive revenue, B2B blogging has become one of the most potent tools in the hand of marketers and other stakeholders of a business.”
Validating her assessment, John Jantsch of Duct Tape Marketing says, “Without much hesitation, I can say that it’s the single greatest business asset I own.”
Your website, blog, online community, and your presence on social networking sites are critical to the success of your online and brick-and-mortar business.
Stats Show Blogs Rank Favorably with Businesses
So from a business perspective, what are the benefits of blogging?
There is a wide range of benefits for businesses to use blogs.
- It helps drive traffic to your website
- It helps convert that traffic into leads
- It helps establish your thought leadership
- It drives long-term results
Apart from these apparent benefits, there are certain intangible benefits of blogging that can benefit your business.
Brands in the B2B space have been using blogs to their advantage. To them, content marketing starts with blogging.
What do you think?
Are you considering seriously doing business blogging? Must have a look at our Sponsored eBook (Free Download). It helps you start your blog. Please get in touch with us for the free eBook or help you set up a blog, maintain it and generate the leads through blogging.