Marketing Automation Saves Time and Money

Like most business owners or the marketing in charge of your company, you find that most of your time is spent following up with leads and customers as you market your business. The problem is that while you are occupied with managing ads on Facebook, Instagram, Google, and maybe other platforms keeping up with your social media platforms, blogging, emailing, or consulting with potential clients and client retention, there’s little time left over to work on the growth of your business.

Marketing automation seems to be a popular and frequent buzzword these days. Ost of us is familiar with Hubspot, Marketo, Salesforce, and other companies. The what is marketing automation? W can you avoid some common marketing automation mistakes? H  can marketing automation help you build your sales funnel? Why does marketing automation have to do with selling more and increasing revenue?

Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows to improve operational efficiency and increase revenue faster.

Aspects to consider 

  • You need to know how to translate your marketing plan into the proper technical implementation.
  • Mistakes are not apparent until there’s a significant problem
  • Data hygiene has become a nightmare. The simplest of actions can cause massive data hygiene problems.
  • You do not have the volume of content you need
  • You are stuck with a legacy automation account, and there is no way to get out of the mess.
  • You do not see results from your marketing automation activity

There are three main areas to focus on in marketing automation


You can send welcome emails, newsletters, lead nurturing campaigns, follow-up campaigns, and more. You can split test your messages to improve your open and click-through rates, then promote them through social media. You can also monitor campaign responses, allowing you to improve them.


You must manage multiple social media accounts, schedule your posts, and collaborate with your team. Tracking brand mentions and listening to conversations by following keywords related to your business will also be essential. You will also want to track leads, opportunities, and revenue from multiple social campaigns over time. Mar eating automation will also identify which social media networks generate the most qualified leads.


A good marketing automation suite or tool allows you to combine data from multiple sources, including cloud storage services, Adwords data, flat files, or existing customer data, to create customized, professional reports. You and your team can also use dashboards to help you visually analyze your data with easy-to-use drag-and-drop editors.

Three essential steps in starting marketing automation.

Create rules for access and usage

The first step is to know the rules for your new system, particularly in terms of who will use it, the look and feel of the communications, and the frequency of contact with users, to ensure high quality and relevancy of communication. A car plan for who will access the tool and how is recommended to prevent wires from being crossed and safeguard the quality of campaigns.

Create a content matrix

A marketing automation system can be driven by the most extensive data sets and the most smoothly-executed processes in the world. However, none of that will matter without fresh, user-friendly content.

Take a long-term approach to data management.

Now, we have data: the lifeblood of any marketing automation system. Even though good data alone is not enough to provide a stellar experience for your customers, it is still vital.

Econsultancy has an excellent article on practical tips for starting a marketing automation plan. They cover this in more depth here.

Although email marketing gets much attention for marketing efforts, statistics clearly show that a typical mailing list loses a third of its members yearly without proper engagement. This means that 25% to 80% of your mailing list may become inactive unless you provide subscribers with consistent and quality content.

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